See what your car rental business actually produces — not what it feels like.
Built from real operator numbers.
This is not a forecast. This is a reality check.
Most operators focus on revenue and ignore friction. Friction is what quietly decides your profit.
If the result feels uncomfortable, that’s the point.
I analyze car rental margins and platform friction for operators trying to stay profitable in 2026. My work focuses on control — not motivation.
Systems decide outcomes, not effort.